Does Veropan support A/B testing?

Yes.

A/B testing is an important marketing capability. A/B testing enables a business to be able to determine which marketing message works better (A or B).

To enable A/B testing you will need to create a Veropan Story that contains two Veropan Stories (A and B) with an A/B test control. You change the A/B test control at any time. Veropan’s real-time reporting enables you to quickly determine (and change) which Story resonates best with your customers.